SENZCRAFT AURA | AI USE CASE & READINESS ASSESSMENT

Turn enterprise AI ideas into an investment-ready portfolio.

AURA helps AI & Automation CoEs, Process Excellence teams and transformation leaders continuously discover, capture and evaluate AI opportunities — using industry process intelligence, business context, data readiness and responsible-AI considerations.

Built for Insurance, Manufacturing, Retail and Pharma & Life Sciences.

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▦ Built on
Microsoft Azure
◫ Available on
Azure Marketplace
◇ Industry-specific
by design
WHO IS AURA FOR?

You own the AI mandate.
But everyone has an AI idea.

Across a global enterprise, opportunities arrive from business units, operations teams, innovation programs, technology leaders and individual employees.

AURA gives AI & Automation CoEs, Process Excellence teams and transformation leaders one place to build, evaluate and continuously refine a global AI opportunity portfolio.

◎

Which opportunities actually matter?

Compare ideas across functions, geographies and business units.

◈

Where is AI genuinely suitable?

Separate tasks for AI, automation or human judgement.

♙

How far should AI be allowed to go?

Determine the right level of autonomy for each opportunity.

▥

What should we fund next?

Move from hundreds of ideas to a defensible portfolio.

FROM CROWDSOURCING IDEAS TO MANAGING INNOVATION

Create a global pipeline of AI opportunities.

Innovation shouldn't depend on a quarterly workshop. AURA lets teams contribute opportunities into a common pipeline while the CoE evaluates them consistently and rapidly.

Sometimes the right answer is: don't use AI here.
INDUSTRY INTELLIGENCE IS BUILT IN

AURA already understands how your industry works.

AURA starts with industry process intelligence rather than a blank canvas. Select your industry to see the business landscape AURA understands.

INSURANCE PROCESS INTELLIGENCE

From submission to settlement.

AURA maps the insurance operating landscape from business domains through processes, sub-processes and activities — creating the context needed to identify where AI can create value.

Built for carriers, MGAs/MGUs, TPAs, brokers and other insurance participants.

01Distribution & New Business
02Underwriting
03Policy Administration
04Claims
05Reinsurance
06Finance & Regulatory Ops
L1Business Domain
L2Process
L3Sub-Process
L4Activity
L5Task / Decision

From enterprise domains to activities — the context AURA uses to identify AI opportunities.

HOW AURA LOOKS AT AN OPPORTUNITY

Go beyond the use-case description.

AURA examines the work through the GSDA framework — understanding the goal, signals, decisions and actions behind an opportunity, together with business value, readiness and risk considerations.

◎

Goal

What outcome is being achieved?

▤

Signals

What information and data inform the work?

⌘

Decisions

What judgement must be made?

⚙

Actions

What happens after the decision?

IDENTIFIES THE RIGHT ROLE FOR AI

AURA helps determine the appropriate level of AI involvement for each activity.

Human-ledKeep human judgement
AI AssistedAugment human work
Human-in-the-loopAI with human oversight
Semi-AutonomousPartial autonomy
AutonomousFull autonomy
WHAT AURA GIVES YOU

Not another AI assessment report.
An operating view of your AI portfolio.

One place to understand the opportunity landscape, compare unlike ideas and decide what deserves action.

01◫

Enterprise Opportunity Repository

Build a continuously evolving inventory of AI and automation opportunities across business units, functions, countries and processes.

02⌘

Industry Process Map

See opportunities against the context of your industry — from major business domains down toward the activities and decisions where work happens.

03◎

AI Suitability & Autonomy View

Understand whether AI belongs in an activity and whether it should assist, operate with human oversight, or take on higher levels of autonomous execution.

04◇

Readiness & Risk View

Surface the conditions that can constrain execution — including data and signals, human dependency, explainability and the consequences of decisions and actions.

05≋

Comparable Opportunity Scores

Give the CoE a consistent basis for comparing fundamentally different opportunities across functions, geographies and business units.

06↗

Prioritized AI Portfolio

Separate what to invest in now, where readiness must improve, where conventional automation is enough, and where human judgement should remain central.

One portfolio. One evaluation language. Hundreds of opportunities assessed consistently.
SEE AURA AT WORK

One process doesn't produce one AI answer.

Select an industry to see how AURA looks inside a process rather than treating the process itself as a single AI use case.

INSURANCE EXAMPLE

Motor Claims

FNOL→Document Review→Coverage Validation→Damage Assessment→Fraud / Anomaly Review→Settlement Decision
Document extraction & validationHigher AI involvement
Coverage interpretationAI-assisted assessment
Fraud / anomaly investigationSignal detection + recommendation
Settlement decisionAutonomy based on consequence & controls
AURA doesn't label ‘Claims’ an AI use case. It identifies where within Claims AI should assist, decide or act.
BUILT FOR THE CoE OPERATING MODEL

Make AI discovery continuous, not episodic.

Traditional discovery exercises produce a list of use cases at a point in time. AURA gives AI CoEs, Automation CoEs and Process Excellence teams a repeatable way to manage the opportunity portfolio as a living enterprise asset.

01Collect opportunities globally
02Structure them consistently
03Evaluate them rapidly
04Compare unlike opportunities
05Prioritize investment
06Reassess as readiness changes
MICROSOFT ECOSYSTEM

Built on Microsoft Azure.

AURA is built on Microsoft Azure for enterprises building their AI landscape within the Microsoft ecosystem.

Available on Azure MarketplaceA familiar enterprise route to discover AURA within your Microsoft ecosystem.View AURA on Azure Marketplace
START SMALL

Sign up for a quick AURA pilot.

Bring us one process, one function or a set of AI ideas. Use AURA to see what rises to the top — and why.

START WITH WHAT YOU ALREADY HAVE

You probably already have more AI ideas than you can fund.

Run a focused AURA pilot against a business process, function or existing innovation backlog and see how industry context changes the way opportunities are evaluated.